ABOUT ME

When I was younger I fell in love with magic. Card manipulation, sleight of hand and misdirection was a skill I rapidly developed and studied. Becoming obsessed with the exponential growth in my ability to manage, perform and captivate. My attitude, confidence and positivity skyrocketed as a result.

I took these skills into my sales career. Managing relationships, up-selling and negotiating deals in a commercial-enterprise environment, resulting in selling millions of pounds worth of hardware, software and services for large scale Fortune 500 companies. 

Transitioning to freelance work with start-ups, I found that same obsession again with writing. Realising that good copy was like selling through email, landing pages and content by strategically solving problems for a specific audience or demographic and bridging that gap with products or services. Now I work with founders and businesses to create, automate and scale value driven metrics through effective copywriting and content creation systems.